Do you know who your customers are?

More often than not, otherwise savvy small business owners either have no idea who will buy from them, or they simply assume that ‘everyone’ will. Assumptions like this can lead to wrong decisions, wrong pricing, wrong marketing strategy – and potential...

The Miracle of Networking and Referrals

It’s no secret that networking and referrals are two of the top ways to grow your business with very minimal cost to you. So, what can you do to build your networks and referrals? Simple: Ask for Referrals Most people are willing to help, but they need to be prompted;...

Can your business survive without you?

As a small business owner it is a fair assumption that you spend a large proportion of your life working hard towards building profitable and successful business. This is no mean feat and certainly not something to be taken lightly. With all of your efforts devoted to...

First Impressions Count

When meeting a client for the first time it is critical you make the right impression. How well you do during this first meeting reflects how well prepared you are, how professional you are and how much you value your meeting. In the first 5 minutes it is critical you...

SEO Explained

In the previous issue we explored Google’s popular Pay Per Click (PPC) Advertising Tool Adwords. In brief Adwords allows advertisers to secure a high listing on Google and charges them each time someone clicks on their listing. As an alternative to a PPC campaign,...