The pros and cons of offline marketing

Despite the continued growth of the internet, it is important to realise and consider offline marketing methods to reach a greater range of customers. Using a variety of both online and offline marketing methods is the best way to effectively reach your entire target...

Does your business receive PSI?

What is PSI? Personal Services Income (PSI) is mainly a reward for an individual’s personal efforts or skills, and can affect the tax obligations of contractors and consultants. PSI rules affect the individuals deriving PSI directly as a sole trader or indirectly...

5 Tips to Improve Your Online Customer Service

Customer satisfaction is vital to success and survival in today’s marketplace. There’s an old saying in business: a happy customer will tell one or two people, an unhappy customer will tell ten. It pays to keep your customers happy – especially when doing...