Transferring content from your desktop website to your mobile website isn’t as simple as copy and paste. If you did that you would end up with a mobile website with far too many pages and too much information that people aren’t willing to read. Your mobile audience behaves differently than people accessing your desktop site. Generally they are on the go, and don’t have the time to scroll through large amounts of text on a small screen. Every mobile website needs to be specific and streamlined.
Here are some tips to make sure you get the most out of your mobile website.
1. Create a template in Word. Open a blank document, set the page width to 5.5 cm (the average smartphone width), and set the font size to 15pt and away you go! This will give you a good idea of what your content will look like on a smart phone.
2. As a general rule, the word count on each page of a mobile website should be between 75-110 words. Keep in mind though, that only the first 80-90 words will be visible on the screen, without images.
3. Remove unnecessary sentences and paragraphs, the very first line on your mobile website should contain the most valuable information on the page.
4. Fancy fonts may look good on your desktop site, but can be hard to read on a mobile. Stick to web safe fonts such as Verdanah or Trebuchet to make sure your content is as easy to read as possible.
5. People are usually scanning when they are reading mobile websites. They could easily miss something if it is hiding from them. Use headings to categorise your content. This makes it easy for your readers to find what they are looking for.
6. Your call to actions should be at the top or bottom of every page (both is even better!). Use strong succinct wording, colourful buttons and touch friendly links to make them stand out and easy to use.