We all know that referrals are great for every business. Not only do they increase your customer base, they can increase the level of satisfied customers and reduce your sales expenses. Satisfied customers can be your best salespeople and referrals are the perfect way to utilise that. Below are 4 main types of referrals that every business should be considering when building their referral programs.
Referral Programs
Direct Referrals
A direct referral is simply when one of your existing clients refers someone they know. You could have a promotion running, where the current client gets a free product or service from your company if their referral turns into business.
Implied Referrals
With an implied referral you want to make it very obvious that you are doing work for someone without directly asking for a referral. For example, if a builder is completing works on a house, they could send letters to the other houses in the street advising them to contact the company if there are any problems. This means that the other residents in the street will see the company as being considerate and helpful, as well as knowing which company is doing the work.
Tangible Referrals
With a tangible referral you put something in the hands of your customer that has real value and that they can give to a referral source. You could give your best clients vouchers to your store and ask them to share it with a friend and receive a free gift.
Community Referrals
There are plenty of community organisations that need and deserve your support. You could run a promotion that will benefit the both of you. An example of this is a café that gives 10% of all profit made in October to a charity. The charity is also likely to promote the business and mention it to their own customers so that more money is raised for them.
Based on a thorough understanding of your business and an examination of the market your product or service resides in, Clarity Marketing & Communication can develop a targeted marketing and communications strategy to develop your business. Clarity Marketing & Communication will work with you to develop your goals with maximum impact. Call us on 1300 060 204 or email us at info@claritymarketing.com.au
