Choosing a business name can be both an exciting and daunting experience at the same time – certainly one that you don’t want to get wrong.

Before jumping into a name consider the following:

The domain name is available

When you’re brainstorming ideas for a business name you’ll want to be checking both the available domain names, Twitter, Facebook and any other important account usernames you deem relevant. Your website is most likely your most important marketing tool today; so if the web domain is unavailable you’ll have to get a little more creative and found something more meaningful. Be sure to check for other companies with same or similar names for copyright and trademark purposes.

Your business name is easy to pronounce

Naming your start up business something people can say with ease is very important. In your early stages word of mouth is going to be one of the biggest drivers for early adoption so ensure that it can be communicated without difficulty.

How will it look as a logo or on a business card?

Spending time sketching possible logos and writing the name and URL on mock business cards and letterheads will give you a feel of how and if your logo and new business name fit together. You should test it alongside other links and give yourself a number of different designs and options.

Is there a story behind your business name?

Potential customers and clients will ask you how you came up with your new business name so don’t disregard its importance. Make sure you’re focusing on values, benefits and ideas rather than specific features. If it’s relevant to your company, the name will become tied to the company’s aim and products.

As you can see, deciding on a business name is no easy task. Just remember to choose something you like and that fits in with your business.

The Quinn Group can assist you in starting up a business and work with you to find a great name for your new business. Contact us on 02 9223 9166 or visit our dedicated Starting a Business website for more information.