Public Relations (PR) is a field of marketing communications which concentrates on developing and maintaining a public image. Smart organisations have initiatives in place to encourage, maintain or restore their image in the public eye. In the past, creating a new PR campaign meant going through the traditional PR channels of newspapers, magazines, TV and radio.

The internet has vastly changed the way information is sought after and received. Gone are the days where a press release was written and issued to the media with the hope that it will have a wide reach. Now with the help of the internet and social media, companies are able to track, monitor and manage their own fans and followers. PR through social media allows a two-way conversation between both the companies and their customers, which can provide valuable insights on how products and services can be tailored to suit specific target markets.

So exactly how has public relations changed in the digital years? PR’s main function is still to protect and enhance reputations and brand image. It continues to incorporate quality writing and strong media relations that tailor to specific media channels. The change is that there are now more channels to communicate with your target audience and your audience are now available to voice their opinions, good or bad, on a global scale.

Establishing rapport and raising and maintaining an organisation’s public profile is an essential component of all marketing and communication strategies. Here at Clarity Marketing & Communication we can make sure your company is supplied with a wealth of advice on public relations. Our experienced team will ensure your public profile is well managed and has a positive impact on your business.

For further information on what Clarity has to offer your business call Deborah on 0411 139 881 or email