Improving the online presence of your small business can provide various benefits. One of the key benefits is that can help you achieve better interaction with current and potential new customers. Many improvements which you could undertake are also not expensive.
How can you improve your online presence?
Keep up to date: Most of the time when customers make contact, they are looking for assistance. It is recommended that you make it as easy as possible for them to connect with your company to find out the information they are seeking. Nowadays the primary method of initial contact for many businesses is via the internet. So it is imperative that the information on your website is up to date. This includes simple things such as contact details, goods or services that you provide etc.
Promote accessibility: The increased use of smart mobile devices and improved internet technology has made it important that all business websites be compatible with customers’ preferred platforms. You should ensure that your website is mobile device friendly in order to maximise its accessibility.
Differentiate yourself: In order to differentiate your business from the competition you must research your market on a regular basis to understand current and possible future trends that you can take advantage of. One of the best ways to improve your customer loyalty is by improving your online service. The following are a few examples of what your business could implement:
- Same day delivery
- Free or flat rate shipping to encourage purchases
- No questions asked returns on faulty items
- Special incentives programs for loyal customers
Connect via social media: Using social media in the right way can not only improve your online presence but also create a great way to interact with your customers. First you need to identify which mode of social media is appropriate for your customers. Then you will need to look at what type of content your customers would be interested in the most. If you think content does not fit in with your business and its values then it is probably not worth sharing.
Respond to your customers: Listen to what your customers are saying about your business online. This can help you find out what customers like and dislike about your business and will allow you to identify any improvements or changes you may need to make.
Encourage your customers to provide you with feedback. Demonstrate that you welcome feedback by providing customers with timely responses regardless of whether the feedback was positive or negative. The most important thing is to show that you are most preoccupied with building a long term customer relationship rather than just looking to make the next sale.
If you require any further information in regards to the above article, contact The Quinn Group on (02) 9223 9166 or submit an online enquiry.