The pros and cons of offline marketing
Despite the continued growth of the internet, it is important to realise and consider offline marketing methods to reach a greater range of customers. Using a variety of both online and offline marketing methods is the best way to effectively reach your entire target market.
Examples of offline marketing include:
• Print advertisements in magazines and newspapers.
• Television and radio advertisements.
• Outdoor advertising such as billboards and car signage.
• Direct mail campaigns.
• Printed newsletters and catalogues.
• Sending out birthday and holiday cards.
• Offering incentives for referrals.
• Participating in events such as charity fundraisers, networking events and seminars.
• Product launches and giveaways.
• Business cards.
• Loyalty programs.
Pros of Offline Marketing
• It can have a more personal approach, and be better tailored to your target market.
• It has higher credibility, as people are able to see tangible aspects of your business and products.
• You can reach the older generation and those who aren’t comfortable using the internet.
Cons of Offline Marketing
• Not measurable if you aren’t providing an incentive.
• It is costly – since it involves more labour, time and money.
• It can be challenging to establish your company as an expert offline.
If you would like help with creating some offline marketing material for your business, or for any other marketing advice please contact the marketing experts from Clarity Marketing on +61 411 139 881 or email firstname.lastname@example.org.