Is your intellectual property protected?

“Passing off” is a law tort which protects unregistered trademarks. The basic idea of passing off is that a trader cannot represent his or her product the same as another person’s product. This prevents a misrepresentation that can cause a lot of damage to a business’...

Do you know who your customers are?

More often than not, otherwise savvy small business owners either have no idea who will buy from them, or they simply assume that ‘everyone’ will. Assumptions like this can lead to wrong decisions, wrong pricing, wrong marketing strategy – and potential...