The Use of Colour in Effective Marketing

The use of colour in marketing is a powerful psychological tool which sends a specific message to your audience. While visual appeal is important, it is a good idea to consider how colour can represent and enhance the appearance of your product and influence the...

Top Tips for Leveraging Your Brand Online

An online presence is now a necessity for a business and it provides a great opportunity for small business to communicate with customers. Some of the benefits that online marketing provides include direct customer engagement, instant feedback and decreased costs....

Get on Track with a Business Plan

Why Business Plans are Essential Anyone who owns or is considering starting a business, is best-advised to write a business plan. A business plan is perhaps one of the most important documents that your business can have, and it can be written at any point. It is used...