Superannuation Changes in the Federal Budget

The 2011 Federal Budget made important changes to superannuation measures that can potentially impact upon the way you manage your employee’s superannuation contributions, as well as your own. You should be aware of these so that you can assist your employees in...

Website Mistakes to Avoid

With the dynamic landscape of the Internet always evolving, what was once considered the best practice for a website might not be the case now. Listed below are 10 common mistakes to avoid on your website. Incomplete Contact Information This not only frustrates the...

Brand Loyalty

What is Brand Loyalty? The loyalty, devotion or otherwise preference a customer has for a brand over others. When consumers become committed and emotionally connected to your brand and make repeat purchases over time, it is a result of loyalty. Loyal customers will...