Blogs are a great way to provide new tips and facts to your clients on a regular basis and build your brand. The challenge for small businesses is for your blog to be found and stand out from the crowd to help improve your search engine ranking. Here are 6 ways to make the most of your small business blog and see it take off.

1. Create a Plan
If you are going to invest time and effort into creating a business blog, you may as well do it the right way and build a solid foundation. Creating a schedule and committing to it can highly increase your blog’s success as your audience will see a pattern in your posts and keep coming back for more. You will start to lose traffic if your posts are inconsistent or you stop posting for a long period of time. Try to write your blog posts in advance if you know you are going to be busy at certain times of the year.

2. Add more images
Visual content will help to explain to your readers what you are talking about and keep them interested. How-to guides are more likely to be helpful if it contains visual resources. Producing and sharing your own media content with your business watermark is great for your blog’s SEO as others may link back to your original content and your blog will receive more exposure.

3. Utilise Social Media
Use social media to grow your audience by promoting your blog through posts. Identify which platforms your audience are hanging out on and use these sites as a source of information to find out what people are talking about in your industry. Then use these topics to write engaging responses to questions.

4. Stay on top of Industry News
Schedule a time to research the latest news and browse industry blogs for emerging stories in your market. This way you can keep your readers up to date with current news they are interested in which will ensure they keep coming back for more. Schedule your topics in a timely manner and add your fresh perspective on the matter.

5. Vary your post format
Using a variety of structures for your content is important as it can make it easier to read for your audience. Blog posts take on many forms such as how-to guides, countdowns, lists, infographics and interviews which can be used strategically to attract readers.

6. Change your menu tab name
Lastly, avoid calling your blog a ‘blog’, as people may assume it will be full of company and product promotions. Try to name it something more inviting like ‘latest news’ to encourage your audience to click on the tab and stay up to date.

Generating leads, building authority and driving traffic to your website are just some of the many valuable benefits to writing a blog for your business. To find out more about how great blogging can be for your small business, give our online marketing team at Clarity Marketing and Communication a call on 1300 060 204 or submit an online enquiry.