In the past few years it is evident that mobile internet usage has vastly exceeded desktop internet browsing, although surprising that 60% of Australia’s leading businesses don’t have a mobile-friendly website. The desktop version of your website should be readable and useable on a mobile device, enabling your consumers to quickly find information about your products and services with a few clicks and keystrokes. From April 2015, Google have changed their search algorithms to favour mobile-friendly websites. It is now as important as ever for business owners to be aware of this change and what this shift will mean for their sales.

Keep up with the Mobile Trend
As industry trends predict a clear growth in mobile searches and smartphones are becoming an individual’s primary access to the internet, businesses should prepare for a multi-screen world and optimise their websites for consumers. Making it easier for people to find your information on mobile devices can open up a whole new audience for your business. Google developers have created a mobile-friendly test where you can enter your URL to examine if your website passes the requirements. Google is now labelling sites that are mobile friendly on their search engine to help users find a better mobile search experience.

Mobile Optimise your Website
Using responsive web design is a popular option for small businesses with limited resources. Rather than creating a separate mobile version of your website, responsive web design uses one single site which automatically detects which screen size a user is browsing on; a desktop, mobile or tablet, and adjusts accordingly.

Here are some tips to ensure your website is mobile-friendly.

–       Your customers should not have to pinch, zoom or scroll horizontally in order to see your content.
–       Ensure your text is an appropriate size and is optimised to be viewed on smaller screens without zooming.
–       Space links far enough apart so that users are clearly tapping on the correct link.
–       Avoid software that is not useable on mobile devices such as flash plugins.

We hope this advice will help you stay on top of your mobile marketing strategies and assist you in reaching your target audience. If you need any help with your marketing plan, please contact Clarity Marketing on 1300 060 204 or visit www.claritymarketing.com.au.

By Bonny Withford