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'Great' businesses can be 'small'
Susan Rochester
Balance at Work Pty Ltd
No matter what size, all successful businesses
have certain basic characteristics. While there may be
variations in legal structure, every business needs:
1. Business plans, systems and
processes designed for growth These will include, but are not
limited to:
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Strategic plan
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Organisation chart and job descriptions
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Compliance and risk management
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Policies and procedures
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Templates
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IT systems and software
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Financial controls and reporting
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Marketing and sales plans
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Workforce plan
Advice on each of these is freely
available from a range of sources, including your licensee,
product providers, industry associations, government departments
and local chambers of commerce.
2. Resources to carry out the
plan
As well as financial resources and
infrastructure, you will almost certainly need to enlist the
help of other people to help you in your business. You are
unlikely to be the best person to fill every role on your
organisational chart, even if you start out doing this to save
money.
Other ‘human resources’ for your business do not
need to be employees. One familiar example is your accountant.
You can also use freelancers for other tasks, such as IT
support, website design, marketing and even virtual personal
assistants, who could be located anywhere. As a starting point,
look at sites such as www.guru.com and www.elance.com. You may be
surprised how much you can get done without employing anyone.
When you do employ, get professional advice before you start.
3. Activity
Simply having plans and people in place will not
guarantee success. There needs to be action, so you must know:
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Your performance expectations
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How you plan (for you and others) to meet
those expectations
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How you will keep yourself and others
motivated
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What you will do if targets aren’t met
Tip: Always be prepared to ‘fail faster’ by
taking action even when you can’t be sure of the outcome. If
something you try doesn’t work, at least you’ll be one step
closer to finding out what does work.
Balance at Work is the human capital expert for
financial services companies of 5-500 employees. We combine the
most accurate, insightful and easy to use online testing tool
with expert advice, to give managers confidence to hire the
right people first, make the most of their potential and
approach difficult performance discussions with ease, creating
businesses that are highly competitive because they have
productive and valued employees. To find out more about how we
can help you, contact Susan on 1300 785 150 or
susanr@balanceatwork.com.au.
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