The Quinn Group | The Quintessential Brief

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September 2009	Accounting	- Small Business and General Business tax break - The Education Tax Refund
	Legal	- More protection for consumers with new legislation - Buying a property-is a Trust right for you?
	Marketing	- Your company's database-untapping it's potential - Value of client testimonials
	Small Business	- 'Great' businesses can be 'small - 50% of businesses are uninsured
	Featured Service	- Quinn's Bookkeeping Services
	From the Desk	- From the Principal, Michael Quinn
	At Quinns...	- Christmas in July
	Important Dates	- Dates to remember this quarter
	Staff Profile	- Fiona Dunn
	Client Spotlight	- Rizer

Value of client testimonials

Clarity Marketing

Client testimonials can prove to be a very powerful marketing tool. Testimonials create new clients as they increase potential customer confidence and generate a positive image of your business. Human nature is the key feature of why testimonials attract new clients. People love to discover what one person thinks of another. The positive “gossip” that a client testimonial creates can be used to promote your business and its services.

When a client makes a positive statement about you and backs it up with his or her name and contact information, it is a strong recommendation from an impartial source and consequently considered trustworthy. Written testimonials can be used powerfully across a wide range of business mediums. They can be used on your website and other electronic promotional materials, on printed collateral, in radio and television ads and many others.

Here are a few tips to guide you as you obtain and use testimonials to grow your business.

• DO let your clients know the benefits to them of providing testimonials to you such as increased exposure for their business, especially if they also provide their logo and/or a photo or a link to their website
• DO obtain your clients’ permission to use their full name, business name and even web address as it will give their testimonials a great deal more credibility.
• DO utilise honest testimonials that say what you want clients to know about the service that you are providing eg. Why your business, your services and your products are so special.
• DO store your client testimonials in a Word document or Excel database so that you can find them easily. You may want to organise them by client name, service or product.
• DON’T ever use fictional testimonials because they can destroy your credibility.

A positive testimonial can give your business credibility, reinforcement and an overall positive image. After all, how you present your business will draw new clients in. When this can be supported by a third party it can add strength to the service you are providing. For more information or advice on how best to obtain and utilise the power of testimonials contact Deborah from Clarity Marketing on 0411 139 881 or email dcq@claritymarketing.com.au.

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Disclaimer: The contents of this document titled “The Quintessential Brief” (the ‘Material’) are provided as general information only. It is not intended to be given as advice and should not be relied upon as such. If you are concerned about any issue raised by the Material then you should seek your own professional advice. No warranty is given in relation to the accuracy, currency or completeness of the Material. No reader should act on the basis of any matter contained in this publication without first obtaining specific professional advice. Where applicable, liability is limited by the NSW Solicitors Scheme under the Professional Standards Act 1994 (NSW), and other relevant state legislation. The Quinn Group respects your privacy. Should you not wish to receive this newsletter in the future please contact us on 1300 784 667.