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Hints to get through tough economic times
The harsh
economic climate does not necessarily mean the end of your
business, and although it may seem hard to believe, it is
certainly not all about tightening the belt and cutting costs
from wherever possible. As a business owner, there are some
simple steps that you can implement across all areas of the
business to help you keep your business on track and get the
edge on your competitors.
These are just
some of the areas that you can look to address:
Staff:
in times of slow growth it seems that the first action is often
to cut staff levels in order to cut costs. Whilst this can be a
quick fix from a financial point of view, you should also
consider how this may affect staff morale and the motivation of
those that remain in the workplace. In the long run, it may be
worth considering using this slow time as an opportunity to
invest in staff training, thereby further increasing each
member’s value to the business.
Marketing:
this is also another area that is readily looked at as a
starting place to make budget cuts.Actually, marketing should be
relied on more than ever in tough times. As competition in the
marketplace gets tougher and businesses are vying to gain and
maintain customers, it is important to maintain your business’
presence. It is well known that it is considerably harder to
obtain new customers than it is to maintain existing ones. Make
an effort to let your customers know that you are still very
much in business and ready to help them with the same level of
service that they have come to regard you for.
Accounts/Finance: it is particularly important to address
current cash flow. Have a look at your debtors and work hard to
ensure that not only do they pay on time but that they are
secured as customers. Losing a large client can be devastating
to the business. Take the time to look at you current creditors
and suppliers. You may be able to reduce your costs by
negotiating new terms with suppliers or finding a different
source that can provide the same service for a reduced fee.
Lastly, get
help! If you can see holes developing in your business and don’t
know what to do about it, or perhaps you don’t even know where
to start looking for the holes, seek the help of a professional.
The Quinn Group can provide you with a range of legal,
accounting and general business advice to help you make it
through these uncertain times. Contact us on 1300 QUINNS to
speak with one of our professionals or
click here
to submit an online enquiry.
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