The Quinn Group | The Quintessential Brief

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June 2009	Accounting	- Start thinking about your tax return before 30 June - Superannuation-has the budget affected your retirement funds?
	Legal	- Do you need a Power of Attorney? - Workplace reform legislation
	Marketing	- Being online- no longer the future it's the present - Logos are essential for a successful business
	Small Business	- Employee engagement and your bottom line
	Featured Service	- Get your Business 'back on track'
	From the Desk	- From the Principal, Michael Quinn
	At Quinns...	- Host a Murder Luncheon
	Important Dates	- Dates to remember this quarter
	Staff Profile	- Andrew Goddard
	Client Spotlight	- ZestBar

The Value of the Visual:
Logos are Essential for a Successful Business

Clarity Marketing

In the current economic climate business owners are undoubtedly tightening the purse strings on all areas of their business. Yet, in these tough times marketing becomes more important than ever. Continuing to market, or even stepping up your marketing strategies can prove fruitful as current and potential customers will see that you are still a strong presence in the marketplace. This can give you a significant edge on your competitors who have “pulled their head in” in an attempt to cut costs.

One of the most important components of any marketing strategy is a strong and definitive logo. A professional logo is a necessary investment for effective business communication with your customers and the wider business community.

A well designed logo can promote your business as a worthy and reputable service. The right visual imagery can project a sense of quality and professionalism to potential and existing clients as well as communicating what your business does quickly and concisely.

A logo is an extremely effective method of representing your business’ values and services in a clear and concise format and gives instant recognition to your brand. A well placed logo ensures that customers can easily identify and locate your business services.

For example, when almost anyone across the globe sees two golden arches, they automatically know it is McDonalds. While a fast food chain is a clichéd example, it also typifies the power of visual marketing through the promotion and appropriate use of a business logo.

Customers see the McDonald’s logo, and instantly associate the goods and services that the company provides. A professional logo can do this for your business too, acting as a visual signifier of the core values and products that you have to offer.

A logo can also assist in consistently branding multiple business mediums, from websites and advertising, to business cards, letter heads, and office spaces, a single effective logo can link all of these tools together communicating a recognisable and reputable business identity.

Investing in a professional logo for your company is an essential tool in any successful business marketing strategy. For more information on logos and branding for your business contact Deborah from Clarity Marketing on 0411 139 881 or email dcq@claritymarketing.com.au.

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Disclaimer: The contents of this document titled “The Quintessential Brief” (the ‘Material’) are provided as general information only. It is not intended to be given as advice and should not be relied upon as such. If you are concerned about any issue raised by the Material then you should seek your own professional advice. No warranty is given in relation to the accuracy, currency or completeness of the Material. No reader should act on the basis of any matter contained in this publication without first obtaining specific professional advice. Where applicable, liability is limited by the NSW Solicitors Scheme under the Professional Standards Act 1994 (NSW), and other relevant state legislation. The Quinn Group respects your privacy. Should you not wish to receive this newsletter in the future please contact us on 1300 784 667.