June 2009
 

Accounting

- Start thinking about your tax return before 30 June

- Superannuation-has the budget affected your retirement funds?

Legal

- Do you need a Power of Attorney?

- Workplace reform legislation

Marketing

- Being online- no longer the future it's the present

- Logos are essential for a successful business

Featured Service

From the Desk

- From the Principal, Michael Quinn

At Quinns...

- Host a Murder Luncheon

Important Dates

- Dates to remember this quarter

Client Spotlight

- ZestBar

Being Online – No longer the future it’s the present

Clarity Marketing

Setting up your business online may seem like a time-consuming and daunting thing to do, but having online presence holds a lot of promise for small and medium sized businesses and can significantly improve your business’ opportunity for growth and sales. In today’s business world everyone is online and by not having your business in the online space you could be missing out on reaching many of your target customers, you can bet that your competitors are. The internet is a fast easily accessible service and setting up a website can be just as easy.

4 great reasons to have a website

1. Setting up a website is not that difficult with the right advice and assistance
   To some business owners the thought of a website may appear to be inaccessible and overly technical, simply too hard. It need not be this way. With the right advice from experienced web marketers, such as Clarity Marketing, you can have a fantastic website that may just be what you need to drive business and achieve your marketing goals.
   
   Planning and setting up your site involves preparing a draft outline of the elements to be included on the site, the more ideas you can put on paper the better. You know your business and we know websites, so together we can create the optimal website for your business! We can guide you through choosing a domain name and a web host as well as deciding on the design and function aspects of your site, such as colours, images and logos, blogs and registrations forms and shopping carts.
    

2. Lift the image of your brand with a custom email address
   Having a website allows you to have a customised email address for your business and employees. Being able to present prospective clients with a service@mybusiness.com.au or john@mybusiness.com.au projects a professional image and highlights that the business is committed to the highest standards in all aspects of its operations, marketing included.  
    

3. Online marketing can help to cut costs
   Setting up a website can eliminate a lot of the costs associated with printing and distributing printed collateral. Posting information on the internet reaches a wider audience much faster and cheaper than print can. Of course this is not to say that other channels of advertising should not be used, but there are certainly cost benefits to being online.
    

4. It is easy to regularly update information and keep your customers informed
   The internet is a rapid way to access your existing customers and potential ones too. If you have any information that needs to be sent out to any parties associated with your business such as a change of address or phone number this can be done quickly and easily in the online space. Additionally, new product information can be put out almost instantaneously, which can lead to quick product sales or sales lead generation.

The online world is creating an extremely competitive marketplace. By not having a website and an online presence your business may be falling behind as your biggest competitors fight for business in the online arena. It is important to embrace the way that the world is moving forward and conducting business to ensure the consistent growth and longevity of your business. To speak with someone about getting into the online space, or perhaps you are already there but need to maximize your potential, contact Deborah from Clarity Marketing on 0411 139 881 or email dcq@claritymarketing.com.au.

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