Generally speaking, the better your business image is, the better your bottom line will be. Sounds simple, doesn’t it? At the initial meeting, your potential client has already decided, within the first thirty seconds, whether or not they like you and your business, if they trust you and will do business with you. Thirty seconds is not long, but it is possible to influence those first impressions of your prospective clients.

The image that your business projects into the community can have an effect on a range of areas that are related to your business operations. These include market position, client attraction and retention and the price clients are willing to pay for your services.

Everything you and your staff do sends a message about your business. Your performance, presentation, attitude, communication skills and reputation are the vital areas of ‘image’ that we are all judged on, not only in the business sense, but also in a day to day human interaction.

Research shows that 70% of clients that are lost by a business are largely due to the fact that they do not like the human side of doing business with that organisation. Often a significant contribution can be made to your reputation and your client retention by simply doing as you promised.

There are some simple, yet effective areas that, if given the correct attention, could dramatically improve the current image of your business. These include:

-          The conduct of staff and their appearance

-          Staff uniforms or business attire

-          The consistent formatting and prompt reply of emails and correspondence

-          The message on your answering machine

-          The delivery and scripting of telephone greeting

-          Prompt and effective responses to client queries

When looking at the above list, consider each issue and what ‘image’ these items currently say about your business. It is not very difficult to change something as small as the message on your answering machine, but the effects can potentially be very rewarding to the business. Obviously, not in a direct sense, but all the small things contribute to strengthening your business image. 

Altering your business image for the better can be effective in capturing a greater share of the market, increasing your presence and ensuring long term business success. In essence, you can control your bottom line.

The professionals at The Quinn Group are available to offer you advice on improving your business image and your bottom line. If you would like  more information or to schedule an appointment please <click here> or call 1300 QUINNS (1300 784 667) to contact us.